With the increasing popularity of social media apps such as Instagram, Twitter and Snapchat to name a few, makes it easier to track and create digital footprints.  One method that I use for myself, including any business and/or brands that I am associated with, is to create a unique hashtag. In 2019, the term “ hashtag ” became more powerful than ever, in terms of not only marketing, but for tracking and analytical data as well.  Google defines the word hashtag as, a word or