For years, the blueprint for success was simple: work harder, sleep less, grind non-stop. Hustle culture dominated everything—from motivational quotes to music lyrics to social media feeds. If you weren’t busy, you weren’t winning. But lately, the narrative is shifting. Enter the “soft life”—a lifestyle centered around peace, ease, boundaries, and intentional living. It’s less about proving something to the world and more about protecting your well-being.

The 90's/00's are Back! Walk into any store, scroll through social media, or turn on a music video—and it’s clear:the 90s and early 2000s are back. Baggy jeans. Baby tees. Chrome textures. Grainy visuals. Flip phones (yes, even those). What once felt outdated now feels essential. But this isn’t just about fashion recycling itself. This is about culture circling back to a feeling people didn’t realize they missed.

The universe speaks in many languages. All special in their own way, but none permeate as deeply as music. A combination of harmonious sounds (melody) delivered by a mathematically-sound pattern (rhythm). Although we absorb music auditorily, and physically through the movement of dance, we interpret the universal language with our heart; is it possible that our first experience with musical experience starts when we are in the womb with our mother’s heartbeat? I’m not tryin

A few weeks back almost everyone with a smartphone nearly lost their collective minds when Instagram began experiencing serious update malfunctions. This is nothing surprising given how heavily it’s 1 billion active monthly users are online or how often the Facebook backed platform makes spontaneous updates that result in a crash. What was surprising was how quickly people turned back to their old friend Twitter. Albeit, Twitter has never really died out, but it has become an

Just for reference, a millennial is anyone who was born between the early 1980’s and the mid 1990’s, about 10-15 years. That doesn’t seem like that much of a gap but when you really drill down into you start to realize that the term is inclusive of two very different sets of people. Think about it. Someone born in 1985 vs 1995 will have vastly different experiences in all aspects of life - especially socially. They’d have the same overarching idea of the world around them but

It’s never been a secret that today’s popular musicians are (in more ways than one) influenced by a variety of their predecessors. Whether directly through mentorship or just their musical stylings, the talents of the former greats can‘t be denied and inherently make way for next round of faves. Pick any top 10 song from the billboard charts and if you dig hard enough you’ll find a lyrical reference, a sound loop, or a melody that’s faintly recognizable but significant enough

In an increasingly digital world content grows more important each year and if you haven’t noticed what is considered content changes just as fast as the demand for it grows. In short content is any piece of information or experience dedicated at an end user. That last part was the most important part, “end user”. After all the reason people create content is to generate a specific action from their targeted audience and in that we start to explore a potential $412 Billion ma

With the increasing popularity of social media apps such as Instagram, Twitter and Snapchat to name a few, makes it easier to track and create digital footprints.  One method that I use for myself, including any business and/or brands that I am associated with, is to create a unique hashtag. In 2019, the term “ hashtag ” became more powerful than ever, in terms of not only marketing, but for tracking and analytical data as well.  Google defines the word hashtag as, a word or